Viva Las VegasPosted on June 16, 2011 by hannah.aspey
During June, the annual international showcase for the Brand Licensing industry takes place in Las Vegas. The University of Oxford has a growing brand licensing programme around the world and makes the trip to Vegas to meet up with agents and licensees. With the trademarked crest of the University at its heart this is not however about brand slapping, it’s about developing product that has a relevance to the University AND an instant connection with the consumer. Design and provenance are key to success of our products from furniture to board games, bicycles to backpacks. After a busy day of meetings and walking the aisles of the Expo at the Mandalay Bay Convention Centre, I was left wondering whether there was any provenance that connected Oxford University and Las Vegas. A quick search on Google did not reveal much worth mentioning, but the following definition from the Oxford Advanced Learner's Dictionary did produce a connection of sorts: Las Vegas - a US city where many people go to gamble. It is the largest city in the state of NEVADA and one of the fastest growing cities in the US. It first became popular in the 1940s. Criminals once operated many of the hotels, nightclubs and casinos (=gambling clubs) on Las Vegas Bouvelard, known as ‘the Strip’, but this has changed and the city now offers much more family entertainment. Las Vegas is also a place where many couples go to get married quickly. So in the 100 degree heat, I ventured down the Strip to take in some of extraordinary sights that are intrinsic to the identity and provenance of Las Vegas. Not exactly the dreaming spires of Oxford, but just as memorable!